Ali has over 10 years experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM and the AC Milan, among others.
Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research and the application of neuromarketing principles, rooted in human biology.
Expert has studied at University of the Punjab