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Welcome to the
uhubs academy

Dive into the Academy to develop your SaaS sales skills.

Log in

Interested in getting access to our Academy?
Talk to our Sales team.

Book a demo

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Account Executive

Sales Leadership

LIVE:

Navigating Cognitive Biases & Unpacking Hidden Buyer Objections

Starting
May 15, 2023 4:00 PM
- GMT
Final session
May 31, 2023
- GMT
WHERE

A zoom link will be provided in time.

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As a sales professional, you know how crucial it is to close deals effectively. However, it can be challenging to navigate the complex negotiation process, especially when buyers hide their objections from you and there are a lot of biases floating around.

That's why we've designed this series consisting of 3x 30 min sessions to help you improve your sales game. We will look at how to avoid handling objections and find hidden concerns to build trust with your buyers, how to ask the right questions to invite yourself into the negotiation process, leading to smoother sales and a higher closing rate and finally how to design a buying experience to lead them back toward a confident, low-regret decision.

Experts
Lawrence Wayne O'Connor

Sales Enablement Coach. SaaS Engine. Apple (former)

Learning objectives
  • Learn how to identify hidden concerns and objections that buyers may not directly express.

  • Effectively navigate and manage buying group conflict.

  • Identify and address common cognitive biases that impact decision-making during negotiations

TOPIC I
Why buyers hide objections from you and what to do about it.

The number of objections you hear directly relates to the trust you’ve built. In this session, you'll learn how to avoid handling objections, find hidden concerns, and unpack them with your buyers.

TOPIC II
Stoking and solving buying group conflict

If your sale feels too smooth, there’s a good chance your champions are managing the internal consensus-building process alone. This leaves your deals susceptible to other members of the buying group with differing opinions. Here, you'll learn how to ask questions that invite yourself into the negotiation process.

TOPIC III
Working with Cognitive Bias during Negotiations

Since you can know and predict when bias will lead your buyers astray, you can also design a buying experience to lead them back toward a confident, low-regret decision. In this session, we'll go over a shortlist of common biases, paired with a practice for negotiating with them “in mind.”

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May 15, 2023 4:00 PM
- GMT
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Starting
May 15, 2023 4:00 PM
- GMT
Final session
May 31, 2023
- GMT
WHERE

A zoom link will be provided in time.

Great, your booking has been successful. 🎉Please add some additional information so we can tailor the Sprint to your needs.
Oops! Something went wrong while submitting the form.

Invite team members