In this Uhubs masterclass, Senior Marketing Strategist and Founder of Lone Armadillo, Lynne McNamee is going to address the issues of why marketing and sales aren't in alignment and how to achieve that while also helping you prioritize the metrics that really matter in your business.
Join us and also get your dose of marketing innovation while finding out what technologies you can use to further support your metrics.
Learning Objectives
1. Why sales and marketing haven't been in alignment - and how to fix it
2. How to prioritize which metrics really matter for your business
3. Which technologies can streamline data capture to support improvements in KPIs
This Masterclass is for:
Start-up Founders/Entrepreneurs, Managers, Salespersons and Marketers.
Schedule:
18:30: Session starts - log in with your unique link
19:30: Session finishes, subject to Q&A
19:30: Virtual Networking and Live Catch Up
Lone Armadillo is led by Lynne McNamee, a professional in the marketing field for twenty years. Having directed the Avis Rent A Car®, Hewlett-Packard Company and Bank of America® accounts (among others) at Dryden Partners in Connecticut, Lynne has deep experience in both strategy and execution for Fortune 50 clients. She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. In 2007, she was noted by the New York Times for her innovative thinking.
Expert has studied at University of Virginia, Boston College
Lone Armadillo is led by Lynne McNamee, a professional in the marketing field for twenty years. Having directed the Avis Rent A Car®, Hewlett-Packard Company and Bank of America® accounts (among others) at Dryden Partners in Connecticut, Lynne has deep experience in both strategy and execution for Fortune 50 clients. She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. In 2007, she was noted by the New York Times for her innovative thinking.
Expert has studied at University of Virginia, Boston College
