Buyer Enablement: Cut Your Sales Cycle Length In Half Using Digital Content.
Sales
Hosted by:
Lawrence Wayne O'Connor
Sales Enablement Coach. SaaS Engine. Apple (former)
3:00pm - 4:00pm BST
Wednesday, January 20, 2021
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...and it continues doing so as technology advances and people's behavior changes alongside it.
Research done by Price Waterhouse Cooper found that about 78% of consumers are influenced, in one way or another, by social media when buying a product or a service. This highlights the importance of knowing how to leverage digital content in your selling process, but also identifying where your buyers get stuck and how you can help simplify the process.
Join us in this masterclass where digital marketing consultant Lawrence Wayne. will help you better understand and use digital marketing to increase your sales and maximize the value of your inbound sales.
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Marketing & Sales Professionals
Differentiate yourself and get ahead of the pack.
The Sales Reps
Struggling to stand-out from the crowd? Differentiate your pitch and get ahead of the pack.
About the Expert
Lawrence is a digital creator with a knack for tech sales.
His career began in 2010 when he co-founded 'Creator Space', a video marketing agency that produced over 500 short films for Grammy winning artists and record labels. After selling the company three years later, he switched his focus to software development and how to use his storytelling skills to build community.
He spent the next 7 years doing sales and marketing for companies like Apple, Techstars, General Assembly, and an event software startup called Tripleseat. The latter went from just over $2M ARR to nearly $7M ARR during the 17 months he served as Marketing Manager and secured an 8 figure private equity funding.
In 2020, Lawrence founded SaaS Engine, a sales enablement coaching program that helps enterprise sales leaders use digital content to efficiently scale their team's output. His deep understanding of content creation as well as cutting edge sales techniques makes him unique in his ability to help tech companies align digital with in-person channels.
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