Buyer Enablement: Cut Your Sales Cycle Length In Half Using Digital Content.
Sales
Lawrence Wayne O'Connor
Digital Marketing Consultant for Tech companies
3:00pm - 4:00pm
Wednesday, January 20, 2021
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About this Masterclass
...and it continues doing so as technology advances and people's behavior changes alongside it.
Research done by Price Waterhouse Cooper found that about 78% of consumers are influenced, in one way or another, by social media when buying a product or a service. This highlights the importance of knowing how to leverage digital content in your selling process, but also identifying where your buyers get stuck and how you can help simplify the process.
Join us in this masterclass where digital marketing consultant Lawrence Wayne. will help you better understand and use digital marketing to increase your sales and maximize the value of your inbound sales.
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About the Expert
With a background in sociology, content marketing & B2B sales, Lawrence launched his own digital marketing shop in 2015 that specializes in helping B2B SaaS companies maximize opportunity value from inbound leads. In 2017, he used his sales and marketing skills to help an Atlanta SaaS startup scale from $2M to over $10M ARR in just under 2 years.
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