Sol Lovemore

Links and hover states

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April 16, 2018

Links and hover states

About this masterclass

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

  • Beautifully Designed
  • 100% Responsive
  • CMS Content
  • Smooth Animations
  • Friendly Support

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).

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About the expert

Sol Lovemore

Sol is a lifelong Entrepreneur who has been bold in building his personal network and pursuing his ambition to deliver first class experiences and lifestyle management for his clients.

Sol is the CEO and Founder of The Art of Celebration, a community-led digital members’ club and concierge, championing personalised access to the world’s finest luxury brands and experiences.

Expert has studied at University of Roehampton.

About the expert

Sol Lovemore

Sol is a lifelong Entrepreneur who has been bold in building his personal network and pursuing his ambition to deliver first class experiences and lifestyle management for his clients.

Sol is the CEO and Founder of The Art of Celebration, a community-led digital members’ club and concierge, championing personalised access to the world’s finest luxury brands and experiences.

Expert has studied at University of Roehampton.

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