In this Uhubs session, Founder and Marketing & Strategy Consultant, Hal Sherrington, will share with you how to use stories to make yourself be heard and sell to your right audience.
He will walk you through the steps in bringing a good story to life and how to make that story be seen on your channels.
Learning Objectives
1. Breaking through the noise: learn to stand out in busy channels with the perfect hook.
2. Selling through substance: how to bring a good story to life.
3. Changing minds: how and why you should put your audience at the heart of the story.
Schedule:
12:00: Session starts - log in with your unique link
13:00: Session finishes, subject to Q n A
13:15: Virtual Networking and Live Catch Up
Hal has used story telling as an accelerant for his career since day one.
His manager’s accidental holiday to Ibiza on his first day of work saw him as one of two consultants working on Diageo’s Future of Marketing project - setting the three year strategy for the company’s 180 market teams. One thing led to another and he found himself consulting independently for Global Citizen on the launch of a festival that raised $700m for the fight against poverty, helping to establish a consultancy in London and growing it to over £1m turnover in its first year and then launching a tequila company in Africa - all before his 25th birthday.
Today, as a Future Leaders Scholar on Imperial College’s MBA program, Hal is putting his expertise in building and selling visions for the future to good use as a coach to Imperial’s start-ups and as a co-founder setting up an online gaming studio in London.
Among the various companies he worked with are Independents United, Gobal Ctizen, Diageo, PepsiCo, Samsung and Aston Martin.
Expert has studied at University of Bristol, Imperial Collge Business School
Hal has used story telling as an accelerant for his career since day one.
His manager’s accidental holiday to Ibiza on his first day of work saw him as one of two consultants working on Diageo’s Future of Marketing project - setting the three year strategy for the company’s 180 market teams. One thing led to another and he found himself consulting independently for Global Citizen on the launch of a festival that raised $700m for the fight against poverty, helping to establish a consultancy in London and growing it to over £1m turnover in its first year and then launching a tequila company in Africa - all before his 25th birthday.
Today, as a Future Leaders Scholar on Imperial College’s MBA program, Hal is putting his expertise in building and selling visions for the future to good use as a coach to Imperial’s start-ups and as a co-founder setting up an online gaming studio in London.
Among the various companies he worked with are Independents United, Gobal Ctizen, Diageo, PepsiCo, Samsung and Aston Martin.
Expert has studied at University of Bristol, Imperial Collge Business School
