Objection Handling: From Objection to Connection
Sales
Hosted by:
Lawrence Wayne O'Connor
Sales Enablement Coach. SaaS Engine. Apple (former)
3:00 pm - 4:30 pm (BST)
Tuesday, April 20, 2021
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High-impact in 60 minutes
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Delivered by Experts
Fcoused on active learning
Community oriented with live networking
Resources and frameworks provided
About this Masterclass
About this Summit
Once you've learned all about your client's needs and reservations, it's time to actively shift their perspective. In this sprint, you'll learn how to reframe objections to move closer to closing the deal.
This session will cover:
What we will cover
Who is this Masterclass for?
Who is this Summit for?
The Scintillating SDRs
Ready to level-up? Invest in yourself and take your development into your own hands.
The Sales Reps
Struggling to stand-out from the crowd? Differentiate your pitch and get ahead of the pack.
Angelic Account Execs
Develop your skills in sessions that have been specifically designed to help you generate pipeline and close more deals.
About the Expert
Lawrence is a digital creator with a knack for tech sales.
His career began in 2010 when he co-founded 'Creator Space', a video marketing agency that produced over 500 short films for Grammy winning artists and record labels. After selling the company three years later, he switched his focus to software development and how to use his storytelling skills to build community.
He spent the next 7 years doing sales and marketing for companies like Apple, Techstars, General Assembly, and an event software startup called Tripleseat. The latter went from just over $2M ARR to nearly $7M ARR during the 17 months he served as Marketing Manager and secured an 8 figure private equity funding.
In 2020, Lawrence founded SaaS Engine, a sales enablement coaching program that helps enterprise sales leaders use digital content to efficiently scale their team's output. His deep understanding of content creation as well as cutting edge sales techniques makes him unique in his ability to help tech companies align digital with in-person channels.
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Made in London
