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Objection Handling: From Objection to Connection

Hosted by:
Lawrence Wayne O'Connor

Sales Enablement Coach. SaaS Engine. Apple (former)

Boom – your seat is reserved.
Add to Calendar 2021-04-20 3:00 pm 2021-04-20 4:30 pm Europe/London Objection Handling: From Objection to Connection by Lawrence Wayne O'Connor Your place is confirmed! Uhubs is proud to present "Objection Handling: From Objection to Connection" by Lawrence Wayne O'Connor. Once you've learned all about your client's needs and reservations, it's time to actively shift their perspective... Read more – The Masterclass will run from 3:00 pm - 4:30 pm (BST). Join the class on Zoom – Think your colleagues or friends might be interested? Tell them to sign-up for upcoming Masterclasses on (limited seats available). If you have any questions, please email us on See you soon!
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3:00 pm - 4:30 pm (BST)

Tuesday, April 20, 2021

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Masterclass Resources

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What is a Uhubs Masterclass?

Masterclasses are interactive and engaging sessions that provide rapid upskilling so that you can grow personally and professionally.

Available for everyone
High-impact in 60 minutes
Delivered by Experts
Fcoused on active learning
Community oriented with live networking
Resources and frameworks provided

About this Masterclass

About this Summit

Once you've learned all about your client's needs and reservations, it's time to actively shift their perspective...

Once you've learned all about your client's needs and reservations, it's time to actively shift their perspective. In this sprint, you'll learn how to reframe objections to move closer to closing the deal.‍

This session will cover:

What we will cover

Learn the value of hearing "no" in negotiations and how to use it to your advantage
How to use the LAER process to handle objections
The 12 most common sales objections and examples of how to handle them

Who is this Masterclass for?

Who is this Summit for?

The Scintillating SDRs

Ready to level-up? Invest in yourself and take your development into your own hands.

The Sales Reps

Struggling to stand-out from the crowd? Differentiate your pitch and get ahead of the pack.

Angelic Account Execs

Develop your skills in sessions that have been specifically designed to help you generate pipeline and close more deals.

About the Expert

Lawrence Wayne O'Connor

Lawrence is a digital creator with a knack for tech sales.

His career began in 2010 when he co-founded 'Creator Space', a video marketing agency that produced over 500 short films for Grammy winning artists and record labels. After selling the company three years later, he switched his focus to software development and how to use his storytelling skills to build community.

He spent the next 7 years doing sales and marketing for companies like Apple, Techstars, General Assembly, and an event software startup called Tripleseat. The latter went from just over $2M ARR to nearly $7M ARR during the 17 months he served as Marketing Manager and secured an 8 figure private equity funding.

In 2020, Lawrence founded SaaS Engine, a sales enablement coaching program that helps enterprise sales leaders use digital content to efficiently scale their team's output. His deep understanding of content creation as well as cutting edge sales techniques makes him unique in his ability to help tech companies align digital with in-person channels.