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Objection Handling Sprint: The Backfire Effect

Sales
Hosted by:
Lawrence Wayne O'Connor

Sales Enablement Coach. SaaS Engine. Apple (former)

Boom – your seat is reserved.
Add to Calendar 2021-04-06 3:00 pm 2021-04-06 4:30 pm Europe/London Objection Handling Sprint: The Backfire Effect by Lawrence Wayne O'Connor Your place is confirmed! Uhubs is proud to present "Objection Handling Sprint: The Backfire Effect" by Lawrence Wayne O'Connor. The Backfire Effect Read more – https://www.uhubs.co.uk/masterclasses/objection-handling-session-1-the-backfire-effect The Masterclass will run from 3:00 pm - 4:30 pm BST. Join the class on Zoom – http://www.uhubs.co.uk Think your colleagues or friends might be interested? Tell them to sign-up for upcoming Masterclasses on https://www.uhubs.co.uk/masterclasses (limited seats available). If you have any questions, please email us on hello@uhubs.co.uk See you soon! http://www.uhubs.co.uk
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3:00 pm - 4:30 pm BST

Tuesday, April 6, 2021

Masterclass Resources

Ready to go deeper on this topic? Dive into the related resources, templates and frameworks:

Download Masterclass Resources (PDF)

What is a Uhubs Masterclass?

Masterclasses are interactive and engaging sessions that provide rapid upskilling so that you can grow personally and professionally.

Available for everyone
High-impact in 60 minutes
Delivered by Experts
Fcoused on active learning
Community oriented with live networking
Resources and frameworks provided
+ SHOW MORE

About this Masterclass

About this Summit

The Backfire Effect
  • How to identify cognitive bias during negotiations
  • Understand the psychology behind changing someone's mind
  • How to handle your own personal cognitive biases so that it doesn't affect deals.

This session will cover:

What we will cover

Who is this Masterclass for?

Who is this Summit for?

Sales Team Leaders

Equip yourself with the skills and tools you need to accelerate the growth of your team.

The Sales Reps

Struggling to stand-out from the crowd? Differentiate your pitch and get ahead of the pack.

The Lead Generators

Break through the noise. Learn how others have grown their MQL base and start to develop yours.

About the Expert

Lawrence Wayne O'Connor

Lawrence is a digital creator with a knack for tech sales.

His career began in 2010 when he co-founded 'Creator Space', a video marketing agency that produced over 500 short films for Grammy winning artists and record labels. After selling the company three years later, he switched his focus to software development and how to use his storytelling skills to build community.

He spent the next 7 years doing sales and marketing for companies like Apple, Techstars, General Assembly, and an event software startup called Tripleseat. The latter went from just over $2M ARR to nearly $7M ARR during the 17 months he served as Marketing Manager and secured an 8 figure private equity funding.

In 2020, Lawrence founded SaaS Engine, a sales enablement coaching program that helps enterprise sales leaders use digital content to efficiently scale their team's output. His deep understanding of content creation as well as cutting edge sales techniques makes him unique in his ability to help tech companies align digital with in-person channels.