Every prospect you speak to has at least a few sales objections ready to through at you. It's a normal part of the process especially with so many products and services on the market. Your clients are bound to have some concerns that you need to alleviate. If they didn't, they would have already bought your product.

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But objection handling is just the first part. Only after understanding what motivates your buyer to reach you, what are their pain points and concerns, you can then start responding to those objections and clearing the first big wall between you. The next thing to do, is to negotiate your win situation so that both parties are satisfied. Which is exactly what you will learn to do in this masterclass with Sales Consultant and Author Paul Durrant.

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Using his 30 years’ experience in sales, he will teach you 3 main learning outcomes:

1. Understand your buyers' buying motives

2. Overcome the most common sales objections

3. Negotiate a win:win scenario for both parties