Prospecting Success Sprint Pillar 2
Sales
Hosted by:
Ali Qasim Naqvi
Digital Marketing Consultant. Neuro-Marketing Specialist
4:00 pm - 5:30 pm GMT
Wednesday, February 17, 2021
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Masterclass Resources
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Download Masterclass Resources (PDF)What is a Uhubs Masterclass?
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About this Masterclass
About this Summit
Utilize customer insights to develop content that addresses their motivations, values and fears
Develop different formats of content for different buying stages and touchpoints
Improve email open rates, website conversion rates and call quality by applying behavioral science principles based on neuroscience
This session will cover:
What we will cover
Who is this Masterclass for?
Who is this Summit for?
Entrepreneurs
Exploring unchartered waters and unearthing hidden treasures? Develop this skill to help you on your journey.
The Lead Generators
Break through the noise. Learn how others have grown their MQL base and start to develop yours.
Sales Team Leaders
Equip yourself with the skills and tools you need to accelerate the growth of your team.
Leaders & Managers
Lead your people better and unlock their potential so that your team can achieve more, together.
The Sales Reps
Struggling to stand-out from the crowd? Differentiate your pitch and get ahead of the pack.
About the Expert
Ali has over 10 years of experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM, and AC Milan, among others.
Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research, and the application of neuromarketing principles, rooted in human biology. He was lucky enough to be mentored by Rory Sutherland, Vice Chairman of Ogilvy and one of the world's leading experts in neuromarketing and behavioural psychology.
Over the last few years, Ali has applied his digital and neuromarketing expertise to help sales and marketing teams develop an edge over their competition by being better prepared, and armed with more actionable insights into their prospects than anyone else in their market.
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