Tapping Into Neuroscience To Drive Actionable Customer Insights
Marketing
Hosted by:
Ali Qasim Naqvi
Digital Marketing Consultant. Neuro-Marketing Specialist
12:00pm - 1:00pm GMT
Wednesday, September 30, 2020
Masterclass Resources
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Masterclasses are interactive and engaging sessions that provide rapid upskilling so that you can grow personally and professionally.
Available for everyone
High-impact in 60 minutes
Delivered by Experts
Fcoused on active learning
Community oriented with live networking
Resources and frameworks provided
About this Masterclass
About this Summit
In this Uhubs masterclass, Digital Marketing Consultant and Neuromarketing Expert Ali Qasim Naqvi, will show you how to use neuromarketing in order to gain valuable insights about your costumers and learn practical ways to use these insights in your marketing and web/app copy.
Learning Objectives
- How Neurobiology affects buying behavior
- Learns tools to conduct meaningful customer research
- Learn practical ways to utilize this research in your web/app copy
This Masterclass is for:
Start-up Founders/Entrepreneurs, Marketers and anyone who wants to upskill their customer relations and understanding of the buyer's behavior.
Schedule:
17:20: Waiting room, music & networking
17:30: Session starts - log in with your unique link
17:30: Session finishes, subject to Q&A
18:30= 18:45 - Virtual Networking and Live Catch Up
This session will cover:
What we will cover
Who is this Masterclass for?
Who is this Summit for?
About the Expert
Ali has over 10 years of experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM, and AC Milan, among others.
Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research, and the application of neuromarketing principles, rooted in human biology. He was lucky enough to be mentored by Rory Sutherland, Vice Chairman of Ogilvy and one of the world's leading experts in neuromarketing and behavioural psychology.
Over the last few years, Ali has applied his digital and neuromarketing expertise to help sales and marketing teams develop an edge over their competition by being better prepared, and armed with more actionable insights into their prospects than anyone else in their market.