Creating that teaching moment is what really brings value to your clients. When you deliver on this, you create a relationship as a trusted advisor, built on a shared understanding of ideas.
During this masterclass, marketing and storytelling expert, Lawrence Wayne O’Connor will walk you through the 6 stages of the commercial teaching pitch. Taking your customers on an emotional journey that leaves them wanting to hear more from you.
Against conventional wisdom, don’t lead with your solution's amazing features. Getting the reframe right and appealing to both the rational and emotional side of your customers’ brain will build constructive tension, which you can then release with the introduction of a ’new way’.