Teach for Differentiation

Marketing
Hosted by:
Lawrence Wayne O'Connor

B2B SaaS Sales and Demand Gen Expert

11:00am - 12:30pm

Wednesday, January 13, 2021

Boom, your seat is reserved.
Add to Calendar 2021-01-12 11:00am 2021-01-12 12:30pm Europe/London Teach for Differentiation by Lawrence Wayne O'Connor Your place is confirmed! Uhubs is proud to present "Teach for Differentiation" by Lawrence Wayne O'Connor. Creating that teaching moment is what really brings value to your clients. When you deliver on this, you create a relationship as a trusted advisor, built on a shared understanding of ideas. Read more – https://www.uhubs.co.uk/masterclasses/teach-for-differentiation The Masterclass will run from 11:00am - 12:30pm. Join the class on Zoom – http://uhubs.co.uk Think your colleagues or friends might be interested? Tell them to sign-up for upcoming Masterclasses on https://www.uhubs.co.uk/masterclasses (limited seats available). If you have any questions, please email us on hello@uhubs.co.uk See you soon! http://uhubs.co.uk
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What is a Uhubs Masterclass?

Masterclasses are interactive and engaging sessions that provide rapid upskilling so that you can grow personally and professionally.

Available for everyone
High-impact in 60 minutes
Delivered by Experts
Fcoused on active learning
Community oriented with live networking
Resources and frameworks provided
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About this Masterclass

About this Summit

Creating that teaching moment is what really brings value to your clients. When you deliver on this, you create a relationship as a trusted advisor, built on a shared understanding of ideas.

During this masterclass, marketing and storytelling expert, Lawrence Wayne O’Connor will walk you through the 6 stages of the commercial teaching pitch. Taking your customers on an emotional journey that leaves them wanting to hear more from you.


Against conventional wisdom, don’t lead with your solution's amazing features. Getting the reframe right and appealing to both the rational and emotional side of your customers’ brain will build constructive tension, which you can then release with the introduction of a ’new way’.

What you'll be able to do

What we will cover

Develop a commercial teaching pitch that leads to your unique solution
Refine the 6 steps of the commercial teaching pitch
Develop a capability to develop bold insights consistently

Who is this Masterclass for?

Who is this Summit for?

Marketing & Sales Professionals

Differentiate yourself and get ahead of the pack.

Digital Learners

Itching to learn something useful and new? Add another bow to your digital quiver.

About the Expert

Lawrence Wayne O'Connor

With a background in sociology, content marketing & B2B sales, Lawrence launched his own digital marketing shop in 2015 that specializes in helping B2B SaaS companies maximize opportunity value from inbound leads.  In 2017, he used his sales and marketing skills to help an Atlanta SaaS startup scale from $2M to over $10M ARR in just under 2 years.

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