Teach for Differentiation
Marketing
Hosted by:
Lawrence Wayne O'Connor
Sales Enablement Coach. SaaS Engine. Apple (former)
11:00am - 12:30pm GMT
Wednesday, January 13, 2021
Masterclass Resources
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Masterclasses are interactive and engaging sessions that provide rapid upskilling so that you can grow personally and professionally.
Available for everyone
High-impact in 60 minutes
Delivered by Experts
Fcoused on active learning
Community oriented with live networking
Resources and frameworks provided
About this Masterclass
About this Summit
During this masterclass, marketing and storytelling expert, Lawrence Wayne O’Connor will walk you through the 6 stages of the commercial teaching pitch. Taking your customers on an emotional journey that leaves them wanting to hear more from you.
Against conventional wisdom, don’t lead with your solution's amazing features. Getting the reframe right and appealing to both the rational and emotional side of your customers’ brain will build constructive tension, which you can then release with the introduction of a ’new way’.
This session will cover:
What we will cover
Who is this Masterclass for?
Who is this Summit for?
Marketing & Sales Professionals
Differentiate yourself and get ahead of the pack.
Digital Learners
Itching to learn something useful and new? Add another bow to your digital quiver.
About the Expert
Lawrence is a digital creator with a knack for tech sales.
His career began in 2010 when he co-founded 'Creator Space', a video marketing agency that produced over 500 short films for Grammy winning artists and record labels. After selling the company three years later, he switched his focus to software development and how to use his storytelling skills to build community.
He spent the next 7 years doing sales and marketing for companies like Apple, Techstars, General Assembly, and an event software startup called Tripleseat. The latter went from just over $2M ARR to nearly $7M ARR during the 17 months he served as Marketing Manager and secured an 8 figure private equity funding.
In 2020, Lawrence founded SaaS Engine, a sales enablement coaching program that helps enterprise sales leaders use digital content to efficiently scale their team's output. His deep understanding of content creation as well as cutting edge sales techniques makes him unique in his ability to help tech companies align digital with in-person channels.