The Art of Asking Questions: General Toolkit
Sales
Hosted by:
Lawrence Wayne O'Connor
Sales Enablement Coach. SaaS Engine. Apple (former)
2:00pm - 3:00pm GMT
Tuesday, March 15, 2022
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About this Masterclass
About this Summit
A sales team full of talented players will still struggle to be effective if they’re not able to collaborate effectively. In this sprint, you’ll learn the best strategies for getting SDR’s and Account Executives to work together to close the deal.
You’ll learn:
- A question based formula for engaging prospects that both SDR’s and AE’s can use.
- How to leverage your CRM tool to foster open communication
- What metrics to focus on to align SDR’s and AE’s.
This session will cover:
What we will cover
Who is this Masterclass for?
Who is this Summit for?
About the Expert
Lawrence is a digital creator with a knack for tech sales.
His career began in 2010 when he co-founded 'Creator Space', a video marketing agency that produced over 500 short films for Grammy winning artists and record labels. After selling the company three years later, he switched his focus to software development and how to use his storytelling skills to build community.
He spent the next 7 years doing sales and marketing for companies like Apple, Techstars, General Assembly, and an event software startup called Tripleseat. The latter went from just over $2M ARR to nearly $7M ARR during the 17 months he served as Marketing Manager and secured an 8 figure private equity funding.
In 2020, Lawrence founded SaaS Engine, a sales enablement coaching program that helps enterprise sales leaders use digital content to efficiently scale their team's output. His deep understanding of content creation as well as cutting edge sales techniques makes him unique in his ability to help tech companies align digital with in-person channels.
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