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The Art of Asking Questions: Making Sense of The Buyer Journey

Hosted by:
Lawrence Wayne O'Connor

Sales Enablement Coach. SaaS Engine. Apple (former)

Boom – your seat is reserved.
Add to Calendar 2022-03-24 2:00pm 2022-03-24 3:00pm Europe/London The Art of Asking Questions: Making Sense of The Buyer Journey by Lawrence Wayne O'Connor Your place is confirmed! Uhubs is proud to present "The Art of Asking Questions: Making Sense of The Buyer Journey" by Lawrence Wayne O'Connor. Making sense of the buyer journey Read more – The Masterclass will run from 2:00pm - 3:00pm GMT. Join the class on Zoom – Think your colleagues or friends might be interested? Tell them to sign-up for upcoming Masterclasses on (limited seats available). If you have any questions, please email us on See you soon!
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2:00pm - 3:00pm GMT

Thursday, March 24, 2022

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Masterclass Resources

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What is a Uhubs Masterclass?

Masterclasses are interactive and engaging sessions that provide rapid upskilling so that you can grow personally and professionally.

Available for everyone
High-impact in 60 minutes
Delivered by Experts
Fcoused on active learning
Community oriented with live networking
Resources and frameworks provided

About this Masterclass

About this Summit

Making sense of the buyer journey

While most sales training focuses on how to improve the seller experience, very few understand the obstacles the buyer must face to complete the sale. In this sprint, we’ll uncover the unique obstacles buyers face and how to remove them during the sales process.

You’ll learn:

  • How to relieve your prospects of information overload.
  • How to arm prospects with the tools to sell to the rest of the buying team.
  • How and when to leverage customer stories during the buying process.

This session will cover:

What we will cover

Linear vs. Parallel buyer journey
How to go from sales rep to DJ
The formula for creating great sales content

Who is this Masterclass for?

Who is this Summit for?

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About the Expert

Lawrence Wayne O'Connor

Lawrence is a digital creator with a knack for tech sales.

His career began in 2010 when he co-founded 'Creator Space', a video marketing agency that produced over 500 short films for Grammy winning artists and record labels. After selling the company three years later, he switched his focus to software development and how to use his storytelling skills to build community.

He spent the next 7 years doing sales and marketing for companies like Apple, Techstars, General Assembly, and an event software startup called Tripleseat. The latter went from just over $2M ARR to nearly $7M ARR during the 17 months he served as Marketing Manager and secured an 8 figure private equity funding.

In 2020, Lawrence founded SaaS Engine, a sales enablement coaching program that helps enterprise sales leaders use digital content to efficiently scale their team's output. His deep understanding of content creation as well as cutting edge sales techniques makes him unique in his ability to help tech companies align digital with in-person channels.