The Art of Asking Questions: Making Sense of The Buyer Journey
Sales
Hosted by:
Lawrence Wayne O'Connor
Sales Enablement Coach. SaaS Engine. Apple (former)
2:00pm - 3:00pm GMT
Thursday, March 24, 2022
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About this Masterclass
About this Summit
While most sales training focuses on how to improve the seller experience, very few understand the obstacles the buyer must face to complete the sale. In this sprint, we’ll uncover the unique obstacles buyers face and how to remove them during the sales process.
You’ll learn:
- How to relieve your prospects of information overload.
- How to arm prospects with the tools to sell to the rest of the buying team.
- How and when to leverage customer stories during the buying process.
This session will cover:
What we will cover
Who is this Masterclass for?
Who is this Summit for?
About the Expert
Lawrence is a digital creator with a knack for tech sales.
His career began in 2010 when he co-founded 'Creator Space', a video marketing agency that produced over 500 short films for Grammy winning artists and record labels. After selling the company three years later, he switched his focus to software development and how to use his storytelling skills to build community.
He spent the next 7 years doing sales and marketing for companies like Apple, Techstars, General Assembly, and an event software startup called Tripleseat. The latter went from just over $2M ARR to nearly $7M ARR during the 17 months he served as Marketing Manager and secured an 8 figure private equity funding.
In 2020, Lawrence founded SaaS Engine, a sales enablement coaching program that helps enterprise sales leaders use digital content to efficiently scale their team's output. His deep understanding of content creation as well as cutting edge sales techniques makes him unique in his ability to help tech companies align digital with in-person channels.
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Made in London
