Tech Branding: Influence on Customer Loyalty
Sales
Hosted by:
Dennis Roelofsen
Founder. Strategy Director
Wednesday, March 11, 2020
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About this Masterclass
About this Summit
In this Uhubs session, Founder and Strategy Director of Yura, Dennis Roelofsen, will dwelve deepr into the meaning of the following concepts: branding, marketing and strategy.
He will take you through the steps of building your brand and what mistakes you can avoid that most people don't.
Learning Objectives:
- Getting the definitions right: what is a Brand, Branding, Marketing and Strategy?
- How to build a strong brand foundation? And what model to use?
- 6 most common mistakes in tech branding, and how to avoid them?
Schedule:
18:20: arrival at the Uhubs Campus, Shoreditch (come early and network!)
18:45: Session starts (please don't be late!)
19:45: Session finishes, subject to Q n A (Stay around to Network)
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About the Expert
Dennis is founder and strategy director of Yura. A creative agency that helps companies worldwide in the innovation and technology space to build their brands.
He co-founded his first agency Momkai.com in 2001 at the age of 22 during the uprise of the internet. In the years to follow he worked on many different projects like 9 European websites for Kawasaki and a brand strategy pivot for Suitsupply.
Later he worked in China for 4 years as a strategic and creative consultant to a high net worth tech & fashion investor from China with early stage investments in a.o. Alibaba and VIP.com.
Dennis is a strong advocate of clarity and simplicity. He keeps his mind clear by smilings, playing, working out and practising Brazilian Jiu Jitsu.
Expert has studied at Hogeschool van Amsterdam.
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