Tech Branding: Influence on Customer Loyalty

Dennis Roelofsen

Founder. Strategy Director

Wednesday, March 11, 2020

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Add to Calendar Europe/London Tech Branding: Influence on Customer Loyalty by Dennis Roelofsen Your place is confirmed! Uhubs is proud to present "Tech Branding: Influence on Customer Loyalty" by Dennis Roelofsen. Learn how to effectively create your own tech brand & gain loyalty of your customers Read more – The Masterclass will run from . Join the class on Zoom – Think your colleagues or friends might be interested? Tell them to sign-up for upcoming Masterclasses on (limited seats available). If you have any questions, please email us on See you soon!
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What is a Uhubs Masterclass?

Masterclasses are interactive and engaging sessions that provide rapid upskilling so that you can grow personally and professionally.

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High-impact in 60 minutes
Delivered by Experts
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Community oriented with live networking
Resources and frameworks provided

About this Masterclass

Learn how to effectively create your own tech brand & gain loyalty of your customers

In this Uhubs session, Founder and Strategy Director of Yura, Dennis Roelofsen, will dwelve deepr into the meaning of the following concepts: branding, marketing and strategy.

He will take you through the steps of building your brand and what mistakes you can avoid that most people don't.

Learning Objectives:

- Getting the definitions right: what is a Brand, Branding, Marketing and Strategy?
- How to build a strong brand foundation? And what model to use?
- 6 most common mistakes in tech branding, and how to avoid them?


18:20: arrival at the Uhubs Campus, Shoreditch (come early and network!)

18:45: Session starts (please don't be late!)

19:45: Session finishes, subject to Q n A (Stay around to Network)

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About the Expert

Dennis Roelofsen

Dennis is founder and strategy director of Yura. A creative agency that helps companies worldwide in the innovation and technology space to build their brands.

He co-founded his first agency in 2001 at the age of 22 during the uprise of the internet. In the years to follow he worked on many different projects like 9 European websites for Kawasaki and a brand strategy pivot for Suitsupply.

Later he worked in China for 4 years as a strategic and creative consultant to a high net worth tech & fashion investor from China with early stage investments in a.o. Alibaba and

Dennis is a strong advocate of clarity and simplicity. He keeps his mind clear by smilings, playing, working out and practising Brazilian Jiu Jitsu.

Expert has studied at Hogeschool van Amsterdam.

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