Dennis Roelofsen

Tech Branding: Influence on Customer Loyalty

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March 11, 2020

Tech Branding: Influence on Customer Loyalty

About this masterclass

Learn how to effectively create your own tech brand & gain loyalty of your customers

In this Uhubs session, Founder and Strategy Director of Yura, Dennis Roelofsen, will dwelve deepr into the meaning of the following concepts: branding, marketing and strategy.

He will take you through the steps of building your brand and what mistakes you can avoid that most people don't.

Learning Objectives:

- Getting the definitions right: what is a Brand, Branding, Marketing and Strategy?
- How to build a strong brand foundation? And what model to use?
- 6 most common mistakes in tech branding, and how to avoid them?

Schedule:

18:20: arrival at the Uhubs Campus, Shoreditch (come early and network!)

18:45: Session starts (please don't be late!)

19:45: Session finishes, subject to Q n A (Stay around to Network)

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About the expert

Dennis Roelofsen

Dennis is founder and strategy director of Yura. A creative agency that helps companies worldwide in the innovation and technology space to build their brands.

He co-founded his first agency Momkai.com in 2001 at the age of 22 during the uprise of the internet. In the years to follow he worked on many different projects like 9 European websites for Kawasaki and a brand strategy pivot for Suitsupply.

Later he worked in China for 4 years as a strategic and creative consultant to a high net worth tech & fashion investor from China with early stage investments in a.o. Alibaba and VIP.com.

Dennis is a strong advocate of clarity and simplicity. He keeps his mind clear by smilings, playing, working out and practising Brazilian Jiu Jitsu.

Expert has studied at Hogeschool van Amsterdam.

About the expert

Dennis Roelofsen

Dennis is founder and strategy director of Yura. A creative agency that helps companies worldwide in the innovation and technology space to build their brands.

He co-founded his first agency Momkai.com in 2001 at the age of 22 during the uprise of the internet. In the years to follow he worked on many different projects like 9 European websites for Kawasaki and a brand strategy pivot for Suitsupply.

Later he worked in China for 4 years as a strategic and creative consultant to a high net worth tech & fashion investor from China with early stage investments in a.o. Alibaba and VIP.com.

Dennis is a strong advocate of clarity and simplicity. He keeps his mind clear by smilings, playing, working out and practising Brazilian Jiu Jitsu.

Expert has studied at Hogeschool van Amsterdam.

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