Tech Branding: Influence on Customer Loyalty
Sales
Hosted by:
Dennis Roelofsen
Founder. Strategy Director
12:00pm - 1:00pm GMT
Wednesday, March 11, 2020
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Masterclasses are interactive and engaging sessions that provide rapid upskilling so that you can grow personally and professionally.
Available for everyone
High-impact in 60 minutes
Delivered by Experts
Fcoused on active learning
Community oriented with live networking
Resources and frameworks provided
About this Masterclass
About this Summit
In this Uhubs session, Founder and Strategy Director of Yura, Dennis Roelofsen, will dwelve deepr into the meaning of the following concepts: branding, marketing and strategy.
He will take you through the steps of building your brand and what mistakes you can avoid that most people don't.
Learning Objectives:
- Getting the definitions right: what is a Brand, Branding, Marketing and Strategy?
- How to build a strong brand foundation? And what model to use?
- 6 most common mistakes in tech branding, and how to avoid them?
Schedule:
18:20: arrival at the Uhubs Campus, Shoreditch (come early and network!)
18:45: Session starts (please don't be late!)
19:45: Session finishes, subject to Q n A (Stay around to Network)
This session will cover:
What we will cover
Who is this Masterclass for?
Who is this Summit for?
About the Expert
Dennis is founder and strategy director of Yura. A creative agency that helps companies worldwide in the innovation and technology space to build their brands.
He co-founded his first agency Momkai.com in 2001 at the age of 22 during the uprise of the internet. In the years to follow he worked on many different projects like 9 European websites for Kawasaki and a brand strategy pivot for Suitsupply.
Later he worked in China for 4 years as a strategic and creative consultant to a high net worth tech & fashion investor from China with early stage investments in a.o. Alibaba and VIP.com.
Dennis is a strong advocate of clarity and simplicity. He keeps his mind clear by smilings, playing, working out and practising Brazilian Jiu Jitsu.
Expert has studied at Hogeschool van Amsterdam.