The Power of Storytelling in Content Marketing

From a Neuroscience perspective, a good story makes you more empathetic and Princeton researchers argue that it may even be the only way to change minds. This is because people tend to challenge arguments based on facts while stories stimulate the part of the brain that activates empathy.

Good stories are also a full proof way to grab and retain attention. Look at all the best adds and content that you've taken time from your busy life to actually stop and watch/read. What kept you so enticed by it or curious enough to stay till the end?

To properly master the art of storytelling and start getting your clients attention, we need to demystify one huge myth: contrary to what you have heard, everyone is good at storytelling! It's something we are using almost all the time! Even our conversations are 65% storytelling. It's just a matter of improving those innate skills, by understanding the patters and developing the right techniques for you.

Which is what we will be doing during this session with Author & Story-telling Professional Todd Brison.

The Masterclass is structured around 3 main learning objectives:

1. Why humans are wired to listen to stories

2. How companies tell good stories in marketing

3. Three tips for telling better stories

Which will help you understand how people listen to stories and how to tell your story in a way that will help you connect to your clients and have them coming for more!

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This Masterclass is for:

Sales and Marketing People, Entrepreneurs, Start-up Founders, Negotiators and anyone that wishes to improve their storytelling for their personal or professional life.

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Schedule:

17:20 - Waiting room, music & networking

17:30 : Session starts - log in with your unique link

18:30 : Session finishes, subject to Q&A

18:30- 18:15 - Virtual Networking and Live Catch Up