Roberto Sasso

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April 10, 2019

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About this masterclass

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds.

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

  • Beautifully Designed
  • 100% Responsive
  • CMS Content
  • Smooth Animations
  • Friendly Support

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).

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About the expert

Roberto Sasso

Roberto Sasso developed his software engineering skills across a number of industries including motorsport and retail, most notably with Yoox Net-a-Porter. Roberto also became the CTO of Pizzabo, the leading online food delivery platform in Italy which was acquired (twice) by Rocket Internet and Just Eat.


Roberto is currently a startup mentor to several startups and accelerators, including TechItalia and is also the Founder of advanced motorsport simulation company Cube Controls.

About the expert

Roberto Sasso

Roberto Sasso developed his software engineering skills across a number of industries including motorsport and retail, most notably with Yoox Net-a-Porter. Roberto also became the CTO of Pizzabo, the leading online food delivery platform in Italy which was acquired (twice) by Rocket Internet and Just Eat.


Roberto is currently a startup mentor to several startups and accelerators, including TechItalia and is also the Founder of advanced motorsport simulation company Cube Controls.

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