The SaaS Sales Performance Podcast

Level-up your game with our latest episodes



On this podcast, we will provide you with the practical tools you need to take advantage of this rapidly changing environment.

This is the podcast for anybody wanting to be on the cutting edge of SaaS sales.
B2B SaaS sales are changing in real-time, and conventional wisdom is becoming quickly obsolete.

October 12, 2021

James Newell - Founder of Clear Sales Message

Clarity is everything. In the 31st episode of the SaaS Sales Performance Podcast, Ash Ali chats to sales consultant James Newell of 'Clear Sales Message'. James’ approach to coaching salespeople focuses on improving the clarity of message and the confidence of their delivery. He talks at length about emotional contagion, honesty, courage - the ways in which such human qualities are integral within a successful sales conversation. Coupling this with careful research and advance planning for the trickiest questions, his ethos is ultimately all about bringing value to the table and leaving a lasting impression. In this episode, James dissects anecdotes and advice from his successful career - exploring everything you need to become a natural seller.

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September 28, 2021

Ryan Grace - Hero's CRO

In the 30th episode of the SaaS Sales Performance Podcast, Matt Milligan chats to Ryan Grace, an accomplished revenue leader and current CRO at social shopping platform Hero. Ryan is no stranger to success: Hero’s recent acquisition by Klarna is the fifth of his career. In this conversation, he looks back on how a passion for coaching inspired him to go into management, how to plan for success as a revenue leader, and the ways in which he uses a whole range of data to perfect sales conversion rates. Offering crucial advice and insights into the inner workings of successful companies, take the chance to learn from the best!

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Also available on Anchor.fm, Breaker, PocketCasts and RadioPublic.

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September 21, 2021

Dave Holloway - BML Creative

Did you know you could use personalised video messages to drive outbound sales? In the 28th episode of the Saas Sales Performance Podcast, Ash Ali chats to Dave Holloway - video marketing expert at BML Creative and author of the bestselling book Wonder Leads. Dave’s approach to B2B sales is all about video messaging: sending personalised sales pitches which demonstrate a willingness to go above and beyond for prospective clients. Citing focus and thorough research as fundamentals for success, he talks through each step of his process and why you should ditch the template emails to step up your outbound sales!

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September 14, 2021

The Round Table Mini Episode

In this mini-episode, Matt Milligan leads a Q&A from the recent round table discussion involving Alice Smith, Hugh Furness, Ryan Burke and Steve Aird. Answering questions from salespeople tuning in to the livestream, our panel offer their tips and insights for choosing the right company, refining sales pitches and using data to drive a successful sales leadership.

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September 7, 2021

Pavel Golenistsev - Business Purpose

In the 28th episode of our ‘SaaS expert interview’ series, Jamie Slevin hosts Pavel Golenistsev, Organisational Psychologist and founder of Business Purpose. Pavel has a unique ability to communicate the lessons of organisational psychology on management strategy, the coaching process, and how to get the best out of your team. Full of practical advice and hugely important distinctions (such as the one between coaching and mentoring), this episode is not one to miss.

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Also available on Anchor.fm, Breaker, PocketCasts and RadioPublic.

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