Does industry experience matter?

I’ve been super lucky to have worked in marketplaces where I learned both b2b and b2c sales and marketing.

I’ve also had the pleasure of working across various Industries and bringing new insights and learning to work in the intersections to disrupt and create new products.

What I do find strange though is when job specs for some startups requesting industry experience as a prerequisite and then complaining that their is a lack of talent.

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Eg Fintech companies requiring 5yrs+ banking experience

There is an advantage to bringing diverse people with the right skills but with different industry backgrounds together to disrupt the very industry they want people from.

What do you think? Industry experience more important than skills?