Get traction

2 min read

Most startups fail not because they can't build a product. But because they can't get TRACTION.

He popped his head through the door and said "Hey Ash need some more colouring pencils?".

This was a senior person from the accounts department taking the mick.

It was actually fun banter, calling us the “colouring-in department”.

But oh how times have changed.



It’s funny how they used to perceive marketing back then.

Underestimate the power of good marketing at your own peril.

My co-author Hasan Kubba and I have noticed:

Most startups fail not because they can't build a product. But because they can't get TRACTION.

Sales and marketing gets you traction....

... assuming your product is actually what people want 😉

Written by:

Ash Ali

Published on:

September 16, 2020