He popped his head through the door and said "Hey Ash need some more colouring pencils?".
This was a senior person from the accounts department taking the mick.
It was actually fun banter, calling us the “colouring-in department”.
But oh how times have changed.
It’s funny how they used to perceive marketing back then.
Underestimate the power of good marketing at your own peril.
My co-author Hasan Kubba and I have noticed:
Most startups fail not because they can't build a product. But because they can't get TRACTION.
Sales and marketing gets you traction....
... assuming your product is actually what people want 😉