How to introduce your business idea to market
It’s not easy.
Many people will tell you it can’t be done.
Your biggest competition will often be clients choosing to continue doing what they do today.
This is usually because they don’t trust something new, or need to be educated on the problem and how your concept solves that problem (this where the ‘Teach’ in challenger is so important).
You won’t get it right every time.
But seek out investors who believe in your vision.
Focus relentlessly on your ICP and early clients who believe in the better world you are trying to create.
Before you know it you will have arrived and will be on the way to the sacred land of product-market fit.
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