ZERO

We all know any number multiplied by zero, no matter how large the number, is still zero. This is true in human systems as well as mathematical ones. In some systems, a failure in one area can negate great effort in all other areas.

As simple multiplication would show, fixing the “zero” often has a much greater effect than does trying to enlarge the other areas.

All Startups need to know that 0 customers is where you start and thus need to focus on growing. Logical, yet often forgotten in a world full of vanity metrics.

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