We all have internal filters that we use to process information we receive and make decisions. Language is one of these filters which influences how we think and communicate with others.

So let's say your prospect is talking about their struggles and what situations they want to avoid and you keep talking about how your tool can help them achieve different goals. You put a lot of energy but they end up declining your offer because they don't see the value.

That's a lost deal because of a mismatch in language. Now imagine you are speaking to a prospect and you listen to the kind of vocabulary that your prospects use, you detect some of their filters in action and then you start adapting your language to match their filters.

You get a massive improve in your ability to create report and influence them by ‘speaking their language’ and so you manage to close your deal or move them forward in the sales process.

In this sprint together with Sales Mindset expert Leigh Ashton, we will look at how to identify 2 language filters (towards & away) that you can then use to tailor your messaging to match who you are speaking with.

We have 2 x30 min session covering:

Session 1 - Communicating with your clients in a way it increases desire to buy

Session 2 - Tailoring your message to suit your client's preference