Although few personality tests are known to be reliable and many researchers find that using them outside of academia is...well debatable.

In your experience as a salesperson, _you might have found that some people react differently to certain information or prefer to have different interactions altogether. _

Or that some buyers are more analytical, and _very logic _driven while others appear to be excited when you speak about vision, impact or more emotional reasons to buy.

Whatever you might think, at the end of the day, there are certain advantages to learning how to tailor your message depending on the context, role or personality of the buyer standing in front of you might have.

And in this short sprint, we will explore a bit about how you can use any of that to your advantage and better tailor your message and the way you present it. Not to mention how to equip your champion to further present your message to others in their team as well.