Sales emails and calls are both (potentially) everlasting veterans with effective ways to get in touch with buyers wherever they are in the sales journey. They both have their advantages and disadvantages, whether we think about distribution, scaling, ease of use, level of personalisation or intrusiveness.

When it comes to which tool to use, sales reps have the autonomy and responsibility of picking the right time and moment and the manner of using these tools to create the best outcomes, which isn't easy...

In this series, we plan on dissecting each tool and taking a look at the practices of some of the best salespeople who have managed to create the best combination for them.