Session

Navigating Cognitive Biases & Unpacking Hidden Buyer Objections

As a sales professional, you know how crucial it is to close deals effectively. However, navigating the complex negotiation process can be challenging, especially when buyers hide their objections from you and there are a lot of biases floating around. In this series, we will look at how to handle objections and find hidden concerns to build trust with your buyers, how to ask the right questions to invite yourself into the negotiation process, leading to smoother sales and a higher closing rate and finally how to design a buying experience to lead them back toward a confident, low-regret decision.