Ali Qasim Naqvi

Use Neuroscience to Develop Actionable Customer Insights

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July 28, 2020

Use Neuroscience to Develop Actionable Customer Insights

About this masterclass

Learn about your buyer's behavior and how to apply that to your marketing strategy.

In this Uhubs masterclass, Digital Marketing Consultant and Neuromarketing Expert Ali Qasim Naqvi, will show you how to use neuromarketing in order to gain valuable insights about your costumers and learn practical ways to use these insights in your marketing and web/app copy.

Learning Objectives

  1. Understand how our biology affects our buying behavior
  2. Learn tools and processes to help you understand your customers' motivations, values and anxieties
  3. Learn practical ways to utilize this research in your web/app copy

This Masterclass is for:

Start-up Founders/Entrepreneurs, Marketers and anyone who wants to upskill their customer relations and understanding of the buyer's behavior.

Schedule:

18:30: Session starts - log in with your unique link

18:30: Session finishes, subject to Q&A

18:30= 18:45 - Virtual Networking and Live Catch Up

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About the expert

Ali Qasim Naqvi

Ali has over 10 years experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM and the AC Milan, among others.

Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research and the application of neuromarketing principles, rooted in human biology.

About the expert

Ali Qasim Naqvi

Ali has over 10 years experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM and the AC Milan, among others.

Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research and the application of neuromarketing principles, rooted in human biology.

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