Ali has over 10 years of experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM, and AC Milan, among others.
Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research, and the application of neuromarketing principles, rooted in human biology. He was lucky enough to be mentored by Rory Sutherland, Vice Chairman of Ogilvy and one of the world's leading experts in neuromarketing and behavioural psychology.
Over the last few years, Ali has applied his digital and neuromarketing expertise to help sales and marketing teams develop an edge over their competition by being better prepared, and armed with more actionable insights into their prospects than anyone else in their market.