In this Uhubs masterclass, Digital Marketing Consultant and Neuromarketing Expert Ali Qasim Naqvi, will show you how to use neuromarketing in order to gain valuable insights about your costumers and learn practical ways to use these insights in your marketing and web/app copy.
Learning Objectives
This Masterclass is for:
Start-up Founders/Entrepreneurs, Marketers and anyone who wants to upskill their customer relations and understanding of the buyer's behavior.
Schedule:
18:30: Session starts - log in with your unique link
18:30: Session finishes, subject to Q&A
18:30= 18:45 - Virtual Networking and Live Catch Up
Ali has over 10 years experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM and the AC Milan, among others.
Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research and the application of neuromarketing principles, rooted in human biology.
Ali has over 10 years experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM and the AC Milan, among others.
Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research and the application of neuromarketing principles, rooted in human biology.
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