Use Neuroscience to Develop Actionable Customer Insights
Marketing
Hosted by:
Ali Qasim Naqvi
Digital Marketing Consultant. Neuro-Marketing Specialist
5:30pm-6:30pm
Tuesday, July 28, 2020
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About this Masterclass
About this Summit
In this Uhubs masterclass, Digital Marketing Consultant and Neuromarketing Expert Ali Qasim Naqvi, will show you how to use neuromarketing in order to gain valuable insights about your costumers and learn practical ways to use these insights in your marketing and web/app copy.
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Entrepreneurs
Exploring unchartered waters and unearthing hidden treasures? Develop this skill to help you on your journey.
Founders & Business Owners
Develop the skills you need to grow your revenue.
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Marketing & Sales Professionals
Differentiate yourself and get ahead of the pack.
About the Expert
Ali has over 10 years of experience leading digital marketing teams at agencies such as 360i and Ogilvy & Mather. At Ogilvy, he was the Global Lead for HSBC, covering 3 business divisions in 13 markets. He has also led cross-channel digital marketing projects for brands such as Nestle, Allianz Insurance, IBM, and AC Milan, among others.
Ali's approach to developing actionable customer insights involves a combination of data analysis, qualitative and quantitative customer research, and the application of neuromarketing principles, rooted in human biology. He was lucky enough to be mentored by Rory Sutherland, Vice Chairman of Ogilvy and one of the world's leading experts in neuromarketing and behavioural psychology.
Over the last few years, Ali has applied his digital and neuromarketing expertise to help sales and marketing teams develop an edge over their competition by being better prepared, and armed with more actionable insights into their prospects than anyone else in their market.
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