Peter Macdonald

How to Validate Your Idea with Your Target Audience

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May 20, 2020

How to Validate Your Idea with Your Target Audience

About this masterclass

Learn how to expose your idea to you target audience before you build and release the final product.

In this Uhubs session, commercial and marketing strategist Peter Macdonald, will take you through the steps of validating your business idea. A process that starts first and foremost with knowing if your ideas will be accepted by the market.

Based on his years of experience working with companies such as Tectonic and Tengri, Peter will share with you practical steps in identifying the problem, finding a viable solution and scaling your business.

Learning Objectives

1. Correctly identifying the problem

2. Finding a valuable solution

3. Scaling across verticals

Schedule:

18:30: Session starts - log in with your unique link

19:30: Session finishes, subject to Q n A

19:30 - 20:00: Virtual Networking and Live Catch Up

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About the expert

Peter Macdonald

Peter Macdonald is a specialist in creating value propositions around customer needs. He is based in London and works for the market validation consultancy Tectonic. He started his career at Tiffany &Co, after which he spent 12 years in the fashion sector consulting for brands and fashion tech companies alike.

Expert has studied at University of Manchester.

About the expert

Peter Macdonald

Peter Macdonald is a specialist in creating value propositions around customer needs. He is based in London and works for the market validation consultancy Tectonic. He started his career at Tiffany &Co, after which he spent 12 years in the fashion sector consulting for brands and fashion tech companies alike.

Expert has studied at University of Manchester.

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