A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.
So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.
Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).
I believe our brain is our heart and everything we love, we work for, we struggle with begins and ends there. Coaching training transformed the way I communicate and see the world. It enabled me to skillfully switch between details and helicopter-view perspective that supported me on my corporate adventure being able to lead more meaningfully, being more authentic and present. That is when I made it my life mission to support others in maximising their potential through coaching.
In my coaching sessions, I focus on going beyond setting goals and evaluating action plans. We both dive deep into the core of your values, believes and assumptions. I support you in heightening your self-awareness so you can discover the underlying issue behind what's visible on the surface and take this new understanding to create relevant and meaningful focus strengthened by organic accountability and powerful perspective shift.
Expert has studied at Universitii Kebangsaan Malaysia, Hult International Business School.
I believe our brain is our heart and everything we love, we work for, we struggle with begins and ends there. Coaching training transformed the way I communicate and see the world. It enabled me to skillfully switch between details and helicopter-view perspective that supported me on my corporate adventure being able to lead more meaningfully, being more authentic and present. That is when I made it my life mission to support others in maximising their potential through coaching.
In my coaching sessions, I focus on going beyond setting goals and evaluating action plans. We both dive deep into the core of your values, believes and assumptions. I support you in heightening your self-awareness so you can discover the underlying issue behind what's visible on the surface and take this new understanding to create relevant and meaningful focus strengthened by organic accountability and powerful perspective shift.
Expert has studied at Universitii Kebangsaan Malaysia, Hult International Business School.
